The Journey Earlier this year, our Managing Director and Head Educator travelled to Italy to attend the world renowned Cosmoprof Exhibition, one of the beauty industry's leading international events. During...

Our Founding Mission Willow was established in 2017 during a time of major evolution within the nail industry, as e-file education, technique and professional standards continued to grow.  From the...

In this post we deep dive into Willow Academy e-file courses.

A deep dive into The No-Soak Method.

This Is Not A Drill: We Call It An E-file And You Should Too! If you’ve ever typed nail drill into Google, you’re definitely not alone. It’s one of the...

What's your vibe? The E-file Pause is back- now in 3 aesthetic shades There are certain nail tools in the industry that become more than just equipment. They become essentials...