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Our latest blog posts
Willow: The Second Chapter
Our Founding Mission Willow was established in 2017 during a time of major evolution within the nail industry, as e-file education, technique and professional standards continued to grow. From the...
The Ultimate Guide To E-File Education
In this post we deep dive into Willow Academy e-file courses.
This Is Not a Drill: Why You Will Never Catch Us Using The Term Nail Drill
This Is Not A Drill: We Call It An E-file And You Should Too! If you’ve ever typed nail drill into Google, you’re definitely not alone. It’s one of the...
What's your vibe - The E-file Pause is back...
What's your vibe? The E-file Pause is back- now in 3 aesthetic shades There are certain nail tools in the industry that become more than just equipment. They become essentials...
Ultra Cleanse 2.0 - A Sneak Peek Just For You
Ultra Cleanse 2.0 - A Sneak Peek Just For You This May marked two years since we launched the original Willow Ultra Cleanse, and thanks to you, it remains one...